On the down side, the Bills-Rams Kickoff Game declined double-digits with Buffalo winning in a rout. Last season, the NFL made $14 billion in total revenue, which was over $900 million more than they made the season before and a $6 billion increase from 2010. According to SportsMediaWatch, the Thursday Night Football opener averaged an estimated 7.33 million viewers on the NFLs exclusive TV network. Monday Night Football was already the lesser football package for NFL games and the decline in viewership didnt help in 2020. The past 12 NBA Finals games have seen a total of 106 million viewers tune in on television and through streaming services. During the 2021 NFL regular season, there were 34 games decided by a game-winning score on the final play the most in a single season all-time while 49 games were decided by a game-winning score in the final minute of regulation or overtime tied for the most in a single season all-time. Thanks for the reminder. These ratings consider not just talent under 25 but also the . 2) Assuming #1 is yes; since the # of viewers was at least off by 50% (and most likely off by around 60% to 70%) from what would have happened if aired on Thanksgiving night, based on your industry knowledge, would the NFL throw NBC a bone by offering some sort of in-kind compensation? To put this into perspective, the 2021 NBA Finals between the Milwaukee Bucks and Phoenix Suns drew an average of 9.91 million viewers (more on that later). With Christmas Eve on Saturday and Christmas Day on Sunday in Week 16, the NFL TV ratings proved once again no other American sport touches pro football. Sorry, something went wrong with the copy but here is the link for you. Furthermore, CBS led all networks with an average of 40.798 million viewers during the playoffs. Moving forward, the NFL may attempt to feature teams like the Cowboys, New England Patriots and Green Bay Packers to aid ratings for the SNF opener. Christmas Day delivered a special treat for the NFL and its broadcasting partners. NY Giants -- 8.39. If the league is looking for positives, Day 3 on Saturday averaged 2.78 million viewers and that is an improvement over previous years. Specifically, the analysis used a weighted system for national ratings and appearances, local ratings, social reach and online visits in order to rank each teams exposure potential.. Yes, all Nielsen figures cited here include same-day DVR. Average NFL TV ratings: 16.7 million avg. The NFL TV ratings should climb nicely during the regular season. For fans on the go, all NFL Network programming can be streamed live through the NFL app and NFL Network app on smartphones, tablets, PCs and connected TV devices (Amazon Fire TV, Android TV, Apple TV, PlayStation 4, Roku and Xbox One). Whether football fans love them or hate them, the Cowboys generate attention and they will be a focus of nationally-televised games in 2023. The lowest since 2007. Monday night in week 1 had only one game vs the usual two MNF games in week 1. It was also a five-year high in overnights. After seeing its viewership drop during the 2020 season, the National Football League is faring much better this fall. For each category, an NFL team average was calculated and the relative scores of each NFL team were indexed against the average. Here are the full ratings and viewership numbers for the primetime games in Week 9. The Denver Broncos sold for a record $4.65 billion this year, in large part because billionaires recognize this is the most popular sport in America and its a business that keeps generating record-setting profits each year. According to statistics, The 1991 Redskins are ranked as the top team by Football Outsiders (from 1986 to the present). One of the roughest stories is in Pittsburgh. In comparison, many of the World Series games on FOX have struggled to match or top regular-season NFL games. Buffalo -- 47.162. Of note: Four teams posted local ratings over 40, including the Bills, Chiefs, Green Bay Packers (41.57 rating in the Milwaukee market) and the Saints (40.89 in New Orleans). Here are the full viewership numbers for Week 12. Amazon is paying $1.1 billion per season for the next 10 years to exclusively broadcast Thursday Night Football. A few hours later, Tom Bradys return to Gillette Stadium pulled in 26.7 million viewers for NBC. While the change itself generated mostly positive feedback from those in attendance, it didnt seem to help the NFL TV ratings. The four-win New York Jets actually saw a TV ratings increase of 8%, but their 7.12 local rating is the leagues lowest. After missing out on Tony Romo, Peyton Manning and even Sean McVay, ESPN settled on its backup plan. FOX and ESPN/ABC both scored multi-year highs in Week 3 of the NFL season, with FOX scoring the largest Week 3 audience on any network since 2014 and ESPN/ABC drawing the top Week 3 Monday night audience since 2000. When I click on Load Comments button on the NFL ratings page, the only comments that show up are three of my old ones from last season. Its a brilliant move by Amazon, keeping football fans at home to buy things via Amazon Prime instead of going out to the store. Thats what happens when you pit the GOAT QB in Brady against the NFLs highest-paid player in 2021 in Prescott, who also happens to play for the most valuable sports franchise. Nielsen also releases viewership figures that include three, seven and even 35 days of DVR viewing, but those are not shown here as they are not particularly relevant for sporting events. It's been proclaimed the most exciting two minutes in sports. All Rights Reserved. Keep in mind these are average ratings. New England -- 31.478. Following in close second were Aaron Rodgers and the storied Green Bay Packers, scoring a 182 on the Nielsen Sports Media Exposure Indexmeaning the teams total media exposure was 82% higher than the NFL team average for the categories analyzed. NFL teams anticipate the salary cap seeing nearly $20 million per season in the years ahead. This is why NBC, CBS, ESPN/ABC, Fox and Amazon paid more than $100 billion to renew their media contracts with the league earlier this. Its a slight dip from the 1.89 million that ESPN2 pulled in Week 3 (1.89 million), but greater than what ESPN2 would bring in on a normal night. Here is a sampling of those horrible numbers via Sports Media Watch: The 2020 Stanley Cup Playoffs averaged 953,000 viewers across NBC's TV and digital platforms. TV networks are feeling the strains of disappointing NFL ratings, as they are forced to restructure deals with advertisers to make up for the smaller audience, and their opportunity to make money off remaining games during the lucrative holiday season narrows, the Wall Street Journal reported this past weekend. The electrifying Odell Beckham, Jr. of the Giants, and his battles with Washingtons new cornerback, Josh Norman, helped lead the team to ninth place in the category. Heres a breakdown of the numbers from the league itself. After a strong start for the network to open the 2022 NFL season, things are steadily trending down. The Las Vegas Raiders stunning and drama-filled win over the Baltimore Ravens represented the most-watched Week 1 Monday Night Football Game since all the way back in 2013. The NFL TV ratings during the regular season once again prove that football is the most popular thing on television. Same time period in 2019: 957.0M, 7.3% decrease through the first 11 weeks in viewers from 2019. FOX scored the NFLs largest singleheader audience in seven years, while CBS and NBC both saw declines, on New Years Day. This comes after the Los Angeles Lakers 2020 NBA Finals win over the Miami Heat drew a record low average of 7.45 million viewers in the Orlando Bubble. Super Bowl LV (Chiefs-Buccaneers): 91.63 million, NFC Championship Game (Buccaneers-Packers): 44.77 million, AFC Championship Game (Bills-Chiefs): 41.85 million, NFC Playoffs (Buccaneers-Saints): 35.46 million, NFC Playoffs (Rams-Packers): 26.5 million, AFC Playoffs (Browns-Chiefs): 34.33 million, AFC Playoffs (Ravens-Bills): 26.34 million. NFL games accounted for 75 of the top 100 television broadcasts in the U.S. last year, according to Sports Business Journal, and the league has managed to buck the trend of declining ratings for . The pandemic coupled with an election year and political divisiveness around the United States played a major role in this. Pittsburgh -- 36.246. For comparison, the 2020 TNF opener between the Cleveland Browns and Cincinnati Bengals averaged 6.68 million viewers. The Giants and Jets had top 10 finishes in the social media category as well. Week 4 concluded with ESPNs Monday Night Football broadcast, which averaged 12.6 million (Sports Media Watch) to watch the Las Vegas Raiders and Los Angeles Chargers. It was the most-watched Week 4 MNF game since 2018. Seven days a week, 24 hours a day, 365 days a year, fans turn to NFL Network to receive information and insight straight from the field, team headquarters, league offices and everywhere the NFL is making news. According to Sports Media Watch, viewership for Day 2 of the NFL Draft sat at 5.03 million with a 3.0 rating. Said game peaked at 50.23 million viewers toward the end. 2023 NFL free agency: Ranking best free agent crops from every team as Eagles, Bills lead top-heavy list All the free agent crops ranked with the new league year set to begin in March Sports Business Journals John Ourand reported that the Dallas-Tampa Bay 15.9 overnight rating was up 16% from 2020s opener between the Houston Texans and Kansas City Chiefs. For comparison, $20.1 million watched the Minnesota Vikings vs. New Orleans Saints game in the same time slot last Christmas. New Orleans -- 40.89 5. The Rams also showed a lot of local TV strength this season, as their games posted a 14% ratings jump over last season. (this excludes ALL the Thu night games & Special games as that is tracked separately). Washington Commanders dead last in NFLPA team 2023 NFL Draft wide receiver rankings: Quentin NBA Power Rankings: Milwaukee Bucks take top Philadephia Eagles vs Dallas Cowboys (Dec. 24), Green Bay Packers vs Miami Dolphins (Dec. 25), Tampa Bay Buccaneers vs Arizona Cardinals, Los Angeles Chargers vs Indianapolis Colts, 12% viewership spike compared to 2021 game (Bears vs Lions), Largest audience for an early Thanksgiving game in NFL history. NFL TV ratings, a look forward: The 2022 NFL season is officially underway and the television ratings from the top games showed football is as popular as ever. This is especially significant in that the preseason game went up directly against MLBs Field of Dream Game between the New York Yankees and Chicago White Sox, which also drew historical ratings from a television perspective. Just makes more sense to list what the primary game telecasts were than to include all of them. 2 spot with 28.7 million viewers. NFL TV ratings also have an impact on other things related to league operations. Using the average # of MNF viewers from other weeks [excluding opening week] as a substitute for those negatively impacted weeks, the total viewing numbers would be around 4M higher. On a night when the NFL competed against the 2021 Emmy Awards, which ended a seven-year ratings slide, NBCs Sunday Night Football came out on top for the television audience. Conference Championship Sunday AFC Championship Game, CBS - Bengals vs Chiefs - 53.124 million avg. It was the most-watched Week 4 MNF game since 2018. The Saturday night game increased 41% from last year, the Sunday night game rose 20% and the Saturday afternoon game increased 16%. Carolina -- 19.1423. The AFC East champion Buffalo Bills had the league's highest local TV rating, with a 47.16, edging out last season's local TV champ, the Kansas City Chiefs (45.28). A total of 7.31 million viewers tuned in to the Pittsburgh Steelers win over the Dallas Cowboys earlier in August, marking the highest-rated preseason broadcast since all the way back in 2017. The Manningcast returned after a brief hiatus and the level of fan interest was greater than ever. Week 8 and Week 9 of the 2022 NFL season have lined up with the World Series between the Houston Astros vs Philadelphia Phillies. At a time when pulling in massive audiences is more important than ever and the league explores ways to further increase its revenue, an early look at NFL TV ratings from the preseason show why this remains the No. Dont expect this to change in 2022 with the draft heading to Las Vegas. https://twitter.com/CBSSportsGang/status/1564618648429395974?s=20&t=d__mH136DLpY8AHYzlBHaQ, NFL trade rumors: Latest on Aaron Rodgers, Tee Higgins and more, Top NFL free agents of 2023: From 1-400, Derek Carr, Bobby Wagner join growing market, Bold sports 2023 predictions: Future for Nets, Yankees, Tom Brady, Shohei Ohtani, Super Bowl and more, New York Giants vs Dallas Cowboys game sets NFL regular-season viewership record, Pro Football Hall of Fame 2022: Class of inductees, how to watch and more, NFL reportedly generated record-setting $11 billion in national revenue last season, NFL Sunday Ticket: Pricing, how to buy, and its future, 2023 USFL teams, coaches, and star players, Predicting NFL playoff bracket and Super Bowl 2024 winner, most-watched NFL Wild Card Game since 2015, Dallas-Tampa Bay 15.9 overnight rating was up 16% from 2020s opener, the NFLs highest-paid player in 2021 in Prescott, the Wall Street Journal reported this past weekend, Philadephia Eagles vs Dallas Cowboys (Dec. 24), Green Bay Packers vs Miami Dolphins (Dec. 25), Tampa Bay Buccaneers vs Arizona Cardinals, Los Angeles Chargers vs Indianapolis Colts, 12% viewership spike compared to 2021 game (Bears vs Lions), Largest audience for an early Thanksgiving game in NFL history. Out went to the traditional game between the AFC vs NFC and in came three flag football games plus individual skills challenges. That was an especially big week for NFL ratings, as the game Dallas played against Kansas City just four days prior took the No. A18-49, A18-34, A25-54: The percentage of viewers in these particular adult age groups watching the game in the average minute. On a night when stars quarterback Derek Carr, wide receiver Davante Adams and quarterback Trevor Lawrence were ruled out days before kickoff, the broadcast still performed fairly well. This created somewhat of a split between those on either side of the political line. In comparison to the 2019 Pro Bowl, viewership dropped 17% (8.05 million). We look forward to a strong finish with the upcoming postseason and Super Bowl LVI in Los Angeles.". Nielsen universe estimates for the 2022-23 TV season were not immediately available, but Nielsen estimated that there were 122.4 million TV homes in the 2021-22 season. Cleveland -- 35.197. Since the regular season began, ratings and viewership are skyrocketing across all major networks entering Week 5. The simulcast featuring Peyton and Eli Manning, broadcasted on ESPN2 and ESPN+, averaged 1.606 million viewers. With the league struggling revenue-wise due to COVID-19, seeing one of the lowest-rated Super Bowls in NFL history cant be seen as a great thing. Buffalo -- 47.16 2. It is the second-least watched Hall of Fame Game in a decade, but theres a reason for it. Exclusively broadcasted on NFLF Network and its streaming services, the Colts-Cardinals broadcast averaged 12.62 million viewers. Putting the 5.81 million viewers into perspective, take a look at how NBA games on Christmas Day 2021 performed. NFL teams average more revenue, as well. In comparison to the 2019 Pro Bowl, viewership dropped 17% (8.05 million). Held in Las Vegas and viewed as a great event for those in attendance, it wasnt nearly as big of a hit for everyone at home. It started out as nothing more than a niche event for the most hardcore of fans. It was an ugly game, but the intrigue and the close score kept an audience around. This just goes to show us that the NFL is still Americas pastime. That included the San Francisco 49ers thrilling road win over the Dallas Cowboys being the most-watched NFL Wild Card Game since 2015. Its another win for the NFL, which continues to see its TV ratings steadily climb this season. The broadcast network also notes that it is the third most-watched television broadcast in history. The NFL teams only play 16 games in a regular season while the NBA teams play 82. . With free agency around the corner, players rated how teams treated them off the field: for better or for worse. Perhaps, fans were not excited to see Tom Brady play in his 10th Super Bowl. Despite Buffalo and Kansas City not being huge markets, the early numbers for the Week 5 Sunday Night Football clash saw an average of 16.78 million viewers with a primetime rating of 4.8 among the 18-49 demo. 32. As if a memorable weekend of playoff football couldnt get any better for the NFL, it did following the release of TV ratings. Timely, daily updates provide the latest developments and news relied upon by industry leaders. NFL Games Ranked as 48 of the Top 50 Shows on TV During 2021 Regular Season, 370 Billion Total Minutes Consumed Throughout 2021 Regular Season . It marked the smallest audience for Rounds 2-3 since the 2018 NFL Draft (4.79 million). But its evident fans just arent interested in watching an exhibition game with players understandably giving zero effort. Again, Nielsen uses sampling data to calculate the audience, meaning that your viewing of a sporting event outside of your home does not count unless you are in a Nielsen family.. Best of all for the network, it was the most-watched Week 3 game since 2015 and marked the third consecutive week NBC drew 20-plus million viewers on Sunday night. It was just the seventh Super Bowl with less than a 40 rating, and the first since 1990 (49ers-Broncos: 39.0) snapping a 30-year streak.. Its just part of the reason the NFL generated record-setting national revenue this past year. 2023 Leaders Group. Of the 30 most-watched television broadcasts of all-time in the United States, 29 have been Super Bowls. Privacy notice | Terms of use | Do not sell or share my personal informationNielsen Marketing Cloud Privacy Statement, ICP17078252 | 44010402001179 | . Theres a good chance that the lack of parties due to the COVID-19 pandemic played a role, too. Get NFL news, scores, stats, standings & more for your favorite teams and players -- plus watch highlights and live games! A few hours later, Tom Bradys return to Gillette Stadium pulled in 26.7 million viewers for NBC. In what cant be considered too much of a surprise, this led to historical ratings for NBCs broadcast of the Week 4 Sunday Night Football tilt. The Chiefs-Ravens game drew a 10% spike in viewership compared to the preliminary numbers for the SNF debut. Round 1 of the 2022 NFL Draft averaged 10.03 million viewers with a 5.6 rating. Explore what consumers are watching, playing and listening to around the world. It was the most-anticipated game of the young NFL season with Tom Brady bringing his Tampa Bay Buccaneers into Gillette to take on his former New England Patriots squad. The Broncos do have to see Mahomes and the Chiefs twice, but they play only four top-10 FPI teams and get the extra home game for being in the AFC. The past 11 World Series games drew a combined 105 million viewers. In Kansas City and Buffalo, the average Chiefs or Bills game outdraws that. You can see the full list of games on the NFL TV schedule here: https://www.sportsmediawatch.com/nfl-tv-schedule-2021-fox-nbc-cbs-espn-tnf-snf-mnf/, Simplistic view, thru week 11, 2021 using Mr. Ps numbers. Do you have the Monday night game (9/13) viewers? Notably, Amazon is still excited about its partnership with the NFL. Its the second-most watched Championship Sunday since 2015 and both broadcasts are the most-watched programs since Super Bowl LV. Zach has been FootballScoop's national columnist since 2012. Fueled by the celeb status of one of the leagues most well-known players and a scandal involving deflated footballs, the social universe took note. Meanwhile, 800,000 watched the ManningCast on ESPN2 with brothers Eli and Peyton. It started out as nothing more than a niche event for the most hardcore of fans. The Chargers were knocked out of playoff contention in the seasons final game. By comparison, the Emmys drew 7.4 million viewers to CBS. The indices of all five categories were then aggregated into an overall Nielsen Media Exposure Index, utilizing a weighting system according to the categorys exposure potential.. So many storylines. Its important to put these numbers into perspective. Spanish-language Local TV. For the first time, each NFL team played 17 regular season games, providing fans with an extra week of regular season NFL action. NFL In the world of TV ratings, the NFL remains in a league of its own The NFL's viewership is so far ahead of any other sport, any comparison is pointless. According to the Hollywood Reporter, the NFLs four divisional round matchups averaged 37.1 million viewers. Its striking but unsurprising that even NFL Network pulled in more than double the best NBA TV ratings for ESPN. Week 14 of the NFL season brought increases for the afternoon windows and declines in primetime. After seeing its viewership drop during the 2020 season, the National Football League is faring much better this fall. Its also worth considering that the 2022 Hall of Fame induction doesnt include any all-time greats with massive name appeal. As for NBCs Sunday Night Football, it drew its smallest audience in terms of average NFL TV ratings in three years for a Week 16 game. All rights reserved. Teams can value their exposure using different methods, with each form holding unique significance depending on their market. Now, its a three-day event that shows just how popular the NFL is compared to the other three major North American professional sports leagues. Throughout the season, there were 370 billion total minutes consumed which is . The NFL signed TV rights contracts worth more than $100 billion before the 2021 season and everyone is quickly cashing in. Week 4 proved to be especially strong for the league. Its a slight dip from the 1.89 million that ESPN2 pulled in Week 3 (1.89 million), but greater than what ESPN2 would bring in on a normal night. Historically, big market teams post smaller ratings than smaller market franchises, so its not surprising to see the four New York and Los Angeles teams bunched up at the bottom of the ratings chart. Launched in 2003, NFL Network gives fans unprecedented year-round inside access to all NFL events, including the Super Bowl, Playoffs, regular season, preseason, Pro Bowl, Pro Football Hall of Fame induction weekend, NFL Draft, NFL Scouting Combine, Senior Bowl, league meetings, minicamps and training camps. While NFL TV ratings increased during the 2021 season, the league didnt see that upward trajectory continue with the 2022 NFL Draft. This article was originally published on Sportsnaut.com and is republished here with permission. There wasnt a ton of drama atop the 2021 draft with the Jacksonville Jaguars eyeing Trevor Lawrence at one and the New York Jets linked to BYUs Zach Wilson with the second selection. The Steelers usually post local ratings well over 40. Spot TV is inclusive of Nielsen's top 10 Hispanic DMA's based on TV Households. Miami -- 11.84, 2019 March Madness national championship: 11.6, 29. Sports Business Journals John Ourand reported that the Dallas-Tampa Bay 15.9 overnight rating was up 16% from 2020s opener between the Houston Texans and Kansas City Chiefs. The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. Washington Examiner. Bottom line, cant see all of the 200+ comments from long ago. Okay cool thank you! Unfortunately for the network, in a year that saw the company lay off 300-plus employees due to the COVID-19 pandemic, NFL ratings took a major hit. That specific Super Bowl matchup saw Joe Montana and the 49ers defeat John Elways Denver Broncos by the score of 55-10, the biggest blowout in the history of the big game. In total, 15.29 million viewers tuned in. delivered the largest audience of Week 18, scored the NFLs largest singleheader audience in seven years, outdrew all three of the NFLs Christmas Day games. This 49ers team is one of the greatest NFL teams of all time based solely on star power. Jacksonville -- 19.6722. It was their first regular-season game in Vegas with fans in attendance. Minnesota -- 28.89 11. It comes as no surprise that the highest NFL TV ratings in 2022 came when the Dallas Cowboys are playing. Chicago has the most local viewers on average, Jacksonville the least. The NBA and its players were the most active in calling for systemic change in the United States and supporting the Black Lives Matter message last year. It is the second-most-watched NFL Network broadcast since Christmas Day 2016. According to Sports Media Watch, the game drew the lowest ratings for a championship bout in the league since Super Bowl III between the then-Baltimore Colts and New York Jets. For the first time, each NFL team played 17 regular season games, providing fans with an extra week of regular season NFL action. According to Statista , the NFL will collect $54.6 billion from TV contracts with FOX (runs from 2014-2022), CBS (2014-2022), NBC (2014-2022), ESPN (2014-2021) and DirecTV . The 2022 NFL Pro Bowl averaged 6.69 million viewers across ABC, ESPN and DisneyXD. According to Deadline, Tampa Bays narrow win drew 28.5 million viewers, making it the second most-watched Sunday Night Football game ever. New York and Los Angeles occupy the final four spots, seemingly indifferent to football (or at least to their local teams) compared to the rest of the country. A rematch of the AFC Championship Game between the Buffalo Bills and Kansas City Chiefs delivered more strong NFL TV ratings for the league and NBC. Kansas City -- 45.28 Super Bowl LIV: 41.6 3. LA Chargers -- 8.4931. An evening broadcast of the Cleveland Browns vs. Green Bay Packers clash at Lambeau Field averaged 28.59 million viewers. NBC announced its Sunday Night Football Week 3 broadcast averaged 21.1 million viewers across NBC TV, Peacock, and the NBC and NFL digital platforms. viewers per game. In an ever-changing world, were here to help you stay ahead of whats to come with the tools to measure, connect with, and engage your audiences. Better yet, the 21 most-watched shows on TV since September 9 have all been NFL games. The Charlie Baker era begins; UFC/PBR fuel Endeavor; Add OKC to markets eyeing new venue; Disney doubles down on F1 and people on the move. I feel bad . Denver -- 25.8915. could be on its way to solving its local TV problems in the countrys second-biggest media market. Cowboys-49ers topped Divisional Round weekend with more than 45 million viewers, the second-largest audience on record for a Divisional Round game. Players will also benefit from this. Cbs and NBC both saw declines, on New years Day Chiefs or game., Tampa Bays narrow win drew 28.5 million viewers across ABC, ESPN on. Brothers Eli and Peyton brief hiatus and the close score kept an audience around were excited... Just makes more sense to list what the primary game telecasts were than to include all of the World games. With free agency around the corner, players rated how teams treated off. Unsurprising that even NFL network pulled in 26.7 million viewers release of TV ratings increased during the 2021 season everyone. Nfls exclusive TV network the afternoon windows and declines in primetime record for a round! 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